![]() Global box office revenue has increased by $14.4 billion in the past decade to $40.6 billion, according to Motion Picture Association of America.īut that growth seems to be fading, and movie theaters are being overtaken by internet video. Since 3D was popularized at big cinema theaters in 2009 with the release of films like James Cameron’s “Avatar,” revenue has grown. The focus on innovation has helped in the past. They’ve ranged from 3D screens launched almost a decade ago to ultra-high resolution IMAX projectors and 4DX – which features moving chairs and real-life special effects like snow falling on the audience. The technology is the latest attempt by cinema operators to attract film viewers amid the growing popularity of online subscription services like Netflix and Amazon Prime. and theater chain Cineworld plans to add over 100 new screens to the worldwide count of 151. Instead of one screen, there are three – one at the front, and two on the sides – to add to the immersive experience you can’t get from the home TV.įirst adopted in South Korea in 2012, the system is being launched in the U.K. Sit at the back of the movie theater, and it’s possible to see the appeal of ScreenX, the latest attempt to drag film lovers off the sofa and away from Netflix. With prices dropping on large 4K televisions, it’s no wonder why most people would rather sit at home watching a film rather than on an inferior screen. It’s expensive, but so much of the time the team here will comment on how bad theater screens (all over America) are when compared to what we have in our office. I am (but not really) surprised that it’s taken theaters this long to try this. With the sounds and video surrounding you, any tension washes away with each wave like no sound machine could come close to. I do believe that my stress levels have dropped due to a daily 20 minute stop in the relaxation room with a video showing the waves washing up on a mountainside retreat. No, we don’t have the ScreenX, but we’ve added enormous screens that cover three of the room’s walls to give us a completely 270-degree immersive experience. They are claiming that it’s part of their fight to get people back as home theaters have become better than many theaters.Īt our main Movie TV Tech Geeks office, we’ve been using this for movie reviews along with our relaxation room. Have a story tip? Email: us on Facebook and follow us on Twitter.Even though ScreenX has been around since 2012, theaters in London and the United States are finally implementing them. ![]() READ ALSO: Indigenous illustrator of new Marvel comic hopes Aboriginal women feel inspired ![]() READ ALSO: ‘Thor: Love and Thunder’ is pure bonkers filmmaking Over the last 20 years, movie theatres have tried a number of new formats to bring in customers, including a resurgence of 3D films and systems like D-Box, which move and shake viewers seats during the film. “ScreenX is one of the latest state-of-the-art technologies we’ve introduced to provide a memorable escape for movie lovers that can’t be replicated at home.” We are thrilled to offer movie-lovers in Langley yet another truly immersive theatrical experience, just in time for one of the biggest blockbusters of the summer,” said Kevin Watts, Cineplex’s executive vice president of exhibition and LBE. The new system allows for a “270-degree panoramic movie-watching experience,” according to a Cineplex announcement.ĭuring certain sequences of the Marvel superhero movie, the image will expand onto the left and ride walls of the auditorium, surrounding audiences “as though they were inside the movie.” Thor: Love and Thunder premiered July 7, including at Langley Cineplex, the 19-screen theatre in Walnut Grove. Langley is one of a dozen locations across the country where Cineplex will be rolling out the new Thor film in a display format dubbed ScreenX.
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